With You All the Way

by Sharron Campbell,

Certified Meeting Professional, 30 years experience

Using QR codes yet for your meetings/events?

In our meeting planning world, the use of QR codes is fast becoming a necessity because the content that is encoded is designed to provide interaction and can be decoded at high speed from mobile devices.  Great for signage because the QR code can contain the details leaving more space on signs for larger lettering, logos, or images that will attract attention from greater distances.  The same benefit applies to every type of marketing tool, registration materials, sponsor recognition, exhibitor information, and the list goes on.  We need to jump on this bandwagon right away if we're not already on it! 

 QR Code on wine bottle label
A QR (Quick Response) code is “a specific matrix barcode (or two-dimensional code) that is readable by dedicated QR barcode readers, camera telephones, and to a less common extent, computers with webcams. The code consists of black modules arranged in a square pattern on a white background. … Users with a camera phone equipped with the correct reader application can scan the image of the QR code to display text, contact information, connect to a wireless network, or open a web page in the telephone's browser."  [Wikipedia]

Because I can't imagine explaining how to create your own QR codes any better than the info found in two, really good blog posts, I'm providing the links for you here.  You will find how to personalize your QR codes, make them pretty, and size them for various types of usage.  Don't overlook a third link, Mashable's, that is mentioned in Streampoint's post ...

 bluebullet  Using QR codes at your events. You will leave PlanningHelper's site. Is that OK?
 bluebullet  How to know what size your QR code should be. You will leave PlanningHelper's site. Is that OK?
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